In a visual society, first impressions can be very important. Never has this statement been so true thanks to the promulgation of the internet and social networking sites. How we appear to others has become so important that many people are undergoing cosmetic surgery simply to look good.
Looking good is the key to a successful career. While emotional and physical issues have always been the major influence for plastic surgery, recent years have introduced a new type of patient, one who just wants to be flawless in photos. Dr Hugh Hetherington said, “Facebook, Twitter, Instagram and other social networking sites have put a spotlight on the image that people create.”
The American Academy of Facial and Reconstructive Surgery (AAFPRS) said that approximately 31% of all cosmetic enhancing procedures are to improve an individual’s look on social media sites. According to Dr Hetherington, now that people are constantly having pictures of themselves posted to social networking sites, they are noticing imperfections that would have otherwise gone unnoticed.