A government initiative in the UK is seeking to better inform the public about the effectiveness and risks of plastic surgery, according to Vogue.co.uk.
UK plastic surgery representative body and a charity representing disfigurement research have teamed up to conduct the study.
The move has come about in response to people who choose to have cosmetic surgery but are left feeling lost when the results don't turn out how they expect. The research will examine marketing, exaggerated claims and clinical evidence to help customers sift fact from fiction. This will be translated into guidelines to help the industry operate more transparently and ethically.
Given that breast augmentation surgery is the most popular of all procedures, the organisations have begun by targeting manufacturers of breast implants. Manufacturers are being asked to contribute a portion of the sale of each device to funding research into implant safety and after-care. The issue has received attention recently after poorly made implants ruptured due to poor quality silicone.